Data Studio and MDM
It sometimes gets asked how we co-exist with an MDM system. We have many customers using Data Studio alongside their MDM - to improve it, monitor it and even to help build it in the first place. Here's a summary:
- Data Studio has no permanent data store. It is designed to ingest, enrich, monitor, cleanse, de-dupe and verify data prior to passing it to a store, such as an MDM.
- Data Studio will help you build an MDM and to maintain its health and cleanliness over time.
- You may wish to extract data from the MDM and into Data Studio in order to maintain its voracity.
- You may wish to make this a regularly scheduled process
Data Studio gives you easily replicatable workflows in order to assist with the automation of these processes and feedback mechanisms (such as alerts and rule results)
With some data sets – for reasons of immediacy, or because you are not interested in storing the data in the MDM, you may just wish to improve the data in Data Studio and return it to the operational system as part of a closed loop process.