Great article on building loyalty with a Single Customer View!

Tanj Jagpal

Just sharing a great article written by @aysha_aktemur on how Aperture Data Studio empowers loyalty data practitioners to cleanse and consolidate their data to take advantage of the best information on their best customers and can help to build more personalised marketing campaigns for their clients.

https://www.linkedin.com/pulse/can-cost-five-times-more-attract-new-customer-than-does-aysha-aktemur/