Business Validation and Enrichment

Job Experian Employee
edited January 25 in Tips and tricks

Aperture is a powerful tool when validating business information you already have. We can leverage trusted address sources, like the Royal Mail’s Postal Address File, for the UK. This will ensure that the addresses and business name information you hold is accurate and deliverable as per that trusted source.

That’s all great when the need is to confirm what you do have, but what about the information you don’t. Business data is very extensive and with Aperture, you have the opportunity to utilise other rich data sources. This can help with a variety of internal use cases. Whether you’re aiming to gauge the risk of a business, or trying to understand their primary market, for marketing segmentation and much more.

You have the ability to support this, using our Data Management & Marketing data, via our DMM API (BusinessView). Aperture can flexibly be configured to make external calls, to API’s. This is possible whether they’re Experian API’s, our clients, or a 3rd party.

You can feed your existing business data source, into our BusinessView matching logic, to gain further insights

Our source data in this example is as below:

We can check the match status, by selecting “Show Business match”

For a deep dive we can select “Show Business Profile”. The below are some snippets of what’s available.

This Enrichment data can help support a wide range of business objectives. If you’re interested or just want to know more then please just reach out to your Experian contact or us, here on Community.

We’ll be happy to answer any questions you have or provide a live demo.


  • Danny Roden
    Danny Roden Administrator

    Nice post @Job, and this is a hot topic at the moment and provides an opportunity for reasonably manual activities to start to be streamlined and automated such as:

    1. Finding the Company Registration Number (CRN) for a given business (searching on company name)
    2. Finding information about a company (searching on a CRN)
    3. Finding companies that meet certain criteria (e.g. all Electricians in London with 5+ employees, or 'retailers' with massive employment growth)
    4. Appending firmographic descriptors to a matched company (e.g. SIC, employment size, risk information etc)
    5. Adding context to the hierarchy (e.g. what sites do they operate at, what other companys in the group)
    6. Appending of prospectable contact information (name, email, phone number, job title)
    7. Live email validation (and categorisation of emails as personal/business)
    8. Writing that into your database/CRM directly (including searching to see if that record already exists so as you're not adding duplicate records).