Bunches delivers "happiness" to customers
Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian’s Address Validation technology
CHALLENGE OVERVIEW
As more people celebrated special occasions at home during the pandemic, online ordering and postal delivery of flowers and gifts grew significantly.
During this period, Bunches experienced challenges in managing the scale and operations of their large enterprise whilst maintaining their personal community engagement.
‘Experian's address validation has made the checkout process on our website much quicker and significantly improved our delivery rates. This helps our operations run more smoothly. Mosaic is really powerful for making good marketing decisions. We love the data; it's great to identify trends and see nuances of buying behaviour.’
Dani Turner, Customer Experience Director, Bunches
SOLUTION OVERVIEW
At the core of Bunches’ operation sits Experian’s Address Validation solution, which is integrated into their e-commerce website and CRM system. The solution, powered by authoritative postal data from Royal Mail, quickly captures accurate and complete addresses for their customers in the UK, helps customers to complete their online orders quickly, and ensures that addresses entered are valid and formatted correctly.
Bunches also use Experian’s Mosaic, a proprietary consumer classification system, to help them to identify specific target segments to enhance their marketing efforts
RESULTS
- Quicker checkout process on website
- Significantly improved successful delivery rate
- Highly targeted marketing campaigns to very specific audiences
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