What is cross-field matching?
What do i do if i have multiple addresses or multiple phone number fields in my web forms but my customers seem to think that they are all interchangeable? It's a common data quality issue for anyone that tracks, for example, business, home and mobile numbers.
The Find Duplicates Step in Data Studio v1.5 can now cross-field match across multiple fields so that if your customers don't know their billing from their delivery address or do not distinguish their mobile number from their home number, you can still find those duplicate records and know your customer!
You can find out more about this innovative Find Duplicates capability and many more : here